Texas · City
Commercial electricity in New Braunfels, Texas
Which electric utilities serve businesses in New Braunfels, what each charged commercial customers in EIA’s 2025 data, and where Texas’s prices stand.
EIA lists 7 electric utilities in Comal County and Guadalupe County, the 2 counties it spans, which contain New Braunfels. City of New Braunfels, the city’s own utility, averaged 11.59¢ per kWh for its commercial customers in 2025. Texas’s average commercial price was 8.57¢ per kWh over the 12 months to August 2026.
Source: EIA Form EIA-861 (2025) and Form EIA-861M; U.S. Census Bureau
Electric utilities serving New Braunfels
These are the utilities EIA records in Comal County and Guadalupe County, the 2 counties it spans. EIA lists a utility in a county when it has customers anywhere in it, so this is everyone with a presence, ordered by commercial customers across Texas, not a statement about any one address. Prices are EIA’s averages over all of each utility’s commercial customers: revenue divided by kWh.
City of New Braunfels is a city-owned utility named for New Braunfels, and city-owned utilities usually serve the area inside the city’s limits, so it is the likely utility for many addresses there. It billed its 6,779 commercial customers an average 11.59¢ per kWh in 2025.
| Utility | Type | Commercial customers in TX | Average commercial price, 2025 | Counties |
|---|---|---|---|---|
| City of New Braunfels | Municipal | 6,779 | 11.59¢ | Comal County, Guadalupe County |
| AEP Texas Central | Investor-owned | 128,625 | 3.62¢ delivery only | Guadalupe County |
| CPS Energy | Municipal | 97,661 | 10.09¢ | Comal County, Guadalupe County |
| Pedernales Electric Cooperative | Cooperative | 53,505 | 10.41¢ | Comal County, Guadalupe County |
| Bluebonnet Electric Cooperative | Cooperative | 19,810 | 9.43¢ | Guadalupe County |
| Guadalupe Valley Electric Cooperative | Cooperative | 10,894 | 10.73¢ | Comal County, Guadalupe County |
| City of Seguin | Municipal | 1,513 | 9.02¢ | Guadalupe County |
Find the list for a single ZIP Code with the utility lookup, or set utilities side by side with the comparison tool.
What businesses in New Braunfels pay
Across Texas, businesses paid an average 8.57¢ per kWh over the 12 months to August 2026, 38.2% below the U.S. average of 13.87¢, and unchanged on the 12 months before. That ranks Texas 50 of 51, where 1 is the highest price. In 2025 the average commercial account in the state used 9,509 kWh a month, about $814 a month at the state price; that is a mean pulled up by a few very large users, so most small businesses use less.
A city has no price of its own: two businesses on the same street can pay very different amounts per kWh, because the rate schedule, the size of the peak and, where it is allowed, the supply contract matter more than the location. The Texas page has the state’s price history since 2010 and every utility with at least 500 commercial customers.
Choosing a supplier in New Braunfels
Most Texas commercial accounts inside ERCOT competitive territory choose their retail electric provider while the transmission and distribution utility continues to deliver power and handle outages under regulated tariffs. Municipal utilities such as Austin Energy and CPS Energy, many cooperatives, and non-ERCOT areas including El Paso Electric are not open to choice.
Where prices are heading
EIA does not forecast single states. For the West South Central census division, which includes Texas, its November 2026 Short-Term Energy Outlook puts the average commercial price at 9.15¢ per kWh for 2026 and 9.44¢ for 2027, up 4.9% from 9.00¢ in 2025. The forecast for every region.
About New Braunfels
The Census Bureau estimates New Braunfels had 122,492 residents on July 1, 2025, up 33.7% from 91,640 in 2020. It spans 2 counties, most of its people in Comal County.
Other cities in Texas
- Houston
- San Antonio
- Dallas
- Fort Worth
- Austin
- El Paso
- Arlington
- Corpus Christi
- Plano
- Lubbock
- Laredo
- Irving
- Garland
- Frisco
- McKinney
- Grand Prairie
- Amarillo
- Brownsville
- Denton
- Killeen
- Mesquite
- McAllen
- Pasadena
- Waco
- Midland
- Round Rock
- Lewisville
- Carrollton
- Abilene
- Pearland
- College Station
- Odessa
- League City
- Conroe
- Richardson
- Tyler
- Allen
- Beaumont
- Edinburg
- Sugar Land
Common questions
- Who provides electricity to businesses in New Braunfels?
- EIA lists City of New Braunfels, AEP Texas Central, CPS Energy and Pedernales Electric Cooperative and 3 more as electric utilities in Comal County and Guadalupe County. Which one serves a given address depends on the street; the utility on an existing bill is the definitive answer, and a utility can confirm service for a new site.
- What is the average commercial electricity rate in New Braunfels?
- There is no official figure for a city. EIA publishes prices by state and by utility: City of New Braunfels averaged 11.59¢ per kWh for its commercial customers in 2025, and Texas averaged 8.57¢ over the 12 months to August 2026. A business’s own price depends on its rate schedule, its demand and, where it can choose, its supply contract.
- Can a business in New Braunfels choose its electricity supplier?
- Most Texas commercial accounts inside ERCOT competitive territory choose their retail electric provider while the transmission and distribution utility continues to deliver power and handle outages under regulated tariffs. Municipal utilities such as Austin Energy and CPS Energy, many cooperatives, and non-ERCOT areas including El Paso Electric are not open to choice. The state page for Texas explains how it works and who regulates it.
Averages describe New Braunfels; a bill describes your business. A person can read yours: rate schedule, demand, riders, contract window. Nobody calls unless you ask.