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Wisconsin · City

Commercial electricity in Madison, Wisconsin

Which electric utilities serve businesses in Madison, what each charged commercial customers in EIA’s 2025 data, and where Wisconsin’s prices stand.

  • WI average, 12 months13.49¢ per kWh
  • Utilities in the county11
  • Population (2025)286,233

EIA lists 11 electric utilities in Dane County, which contains Madison. We Energies, the largest by commercial customers, averaged 14.38¢ per kWh for them in 2025. Wisconsin’s average commercial price was 13.49¢ per kWh over the 12 months to August 2026.

Source: EIA Form EIA-861 (2025) and Form EIA-861M; U.S. Census Bureau

Electric utilities serving Madison

These are the utilities EIA records in Dane County. EIA lists a utility in a county when it has customers anywhere in it, so this is everyone with a presence, ordered by commercial customers across Wisconsin, not a statement about any one address. Prices are EIA’s averages over all of each utility’s commercial customers: revenue divided by kWh.

Electric utilities EIA lists in Dane County (2025)
UtilityTypeCommercial customers in WIAverage commercial price, 2025
We EnergiesInvestor-owned122,45814.38¢
Alliant EnergyInvestor-owned63,79613.63¢
Madison Gas and ElectricInvestor-owned19,93613.97¢
Adams-Columbia Electric CoopCooperative2,61912.96¢
Sun Prairie UtilitiesMunicipal1,82010.49¢
City of StoughtonMunicipal1,03011.06¢
Village of WaunakeeMunicipal86711.30¢
Village of Mt. HorebMunicipal53812.63¢
Rock Energy Cooperativefewer than 500 commercial customers
Village of Black Earthfewer than 500 commercial customers
Village of Mazomaniefewer than 500 commercial customers

Find the list for a single ZIP Code with the utility lookup, or set utilities side by side with the comparison tool.

What businesses in Madison pay

Across Wisconsin, businesses paid an average 13.49¢ per kWh over the 12 months to August 2026, 2.7% below the U.S. average of 13.87¢, and up 5.0% on the 12 months before. That ranks Wisconsin 21 of 51, where 1 is the highest price. In 2025 the average commercial account in the state used 5,339 kWh a month, about $697 a month at the state price; that is a mean pulled up by a few very large users, so most small businesses use less.

A city has no price of its own: two businesses on the same street can pay very different amounts per kWh, because the rate schedule, the size of the peak and, where it is allowed, the supply contract matter more than the location. The Wisconsin page has the state’s price history since 2010 and every utility with at least 500 commercial customers.

Choosing a supplier in Madison

Wisconsin commercial accounts buy supply from their regulated utility. Rate schedule fit and demand charges drive controllable cost.

Where prices are heading

EIA does not forecast single states. For the East North Central census division, which includes Wisconsin, its November 2026 Short-Term Energy Outlook puts the average commercial price at 14.03¢ per kWh for 2026 and 14.36¢ for 2027, up 10.5% from 12.99¢ in 2025. The forecast for every region.

About Madison

The Census Bureau estimates Madison had 286,233 residents on July 1, 2025, up 4.1% from 274,851 in 2020. It lies in Dane County.

Other cities in Wisconsin

Common questions

Who provides electricity to businesses in Madison?
EIA lists We Energies, Alliant Energy, Madison Gas and Electric and Adams-Columbia Electric Coop and 7 more as electric utilities in Dane County. Which one serves a given address depends on the street; the utility on an existing bill is the definitive answer, and a utility can confirm service for a new site.
What is the average commercial electricity rate in Madison?
There is no official figure for a city. EIA publishes prices by state and by utility: We Energies averaged 14.38¢ per kWh for its commercial customers in 2025, and Wisconsin averaged 13.49¢ over the 12 months to August 2026. A business’s own price depends on its rate schedule, its demand and, where it can choose, its supply contract.
Can a business in Madison choose its electricity supplier?
Wisconsin commercial accounts buy supply from their regulated utility. Rate schedule fit and demand charges drive controllable cost. The state page for Wisconsin explains how it works and who regulates it.
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